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Why Key Verticals?

Businesses are looking to generate leads using the Internet instead of the traditional offline marketing vehicles that have been around forever. Cost Per Action (CPA) marketing isn’t something new, the only reason it took off and grew was because so did the Internet. It only makes sense for businesses and corporations to leverage the scale and scope of the Internet and take lead generation to a whole new level.

The Internet is so massive and so abundant that it’s virtually impossible for any company to penetrate even a fraction of it without the help of an army of affiliates. Even with an army, they still won’t even come close to penetrating the whole market. There are way too many channels, too many outlets, too many traffic sources, and too many new mechanisms to get traffic that come out on a DAILY basis that it’s impossible to do this exclusively in-house.

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